From A to Z Evaluation & Communication Strategies for the Nonprofit Sector


In this webinar, representatives from the Canadian Observatory on Homelessness (COH) will provide an overview of research, evaluation and communications tools and discuss strategies for individuals and organizations to develop their research, evaluation and strategic communication skills.

Part 1: Building Research and Evaluation Capacity

Research and evaluation capacity building are important considerations for senior leaders and frontline workers within homelessness systems across Canada. By developing this capacity, individuals and organizations can confidently implement effective research and evaluation practices and ensure high quality, effective and targeted programming. By embedding research in community planning, leaders can also better understand the nature of homelessness in a community and more strategically target policy change, prevention and housing interventions. The COH has developed a suite of tools to build research and evaluation capacity within the homelessness system.

Part 2: Communication Strategies & Tools

Communication plays a key role in ongoing efforts to advocate for affordable and supportive housing and to end homelessness. In the second half of this webinar, attendees will learn the step-by-step approach to developing a communications strategy to share their research and evaluation findings with a variety of audiences, from funders to the general public. Attendees will leave with the tools they need to develop and execute their own communications strategies with limited time and resources.

Authored By
Canadian Observatory on Homelessness (COH); Canadian Housing and Renewal Association (CHRA)
Focus area
Knowledge Mobilization
Data Management
Target audience
Frontline staff
Managerial staff
Type of Asset
Webinar recording